It can be difficult for an event sponsor to pin down their ROI, so any help you can give them in measuring results will also be greatly appreciated. This could be the difference between engaging a sponsor or not — and encouraging them to sponsor future events! If you expect that a banner placed in a venue will be seen by 40, people, then say that. For help putting together a winning sponsorship pitch, check out this free sample proposal that features plenty of event sponsorship ideas.
Business events bring people together who have some expectation of doing business with each other. For example, journalists may be interested in meeting PR representatives, while start-up founders might be looking to connect with investors.
Because so much of your event promotion happens online, events can generate considerable online traffic. But you can also easily turn your event website into a source of revenue with a few well-placed and thoughtfully chosen ads.
Work with companies that have relevant products or services to offer and are likely to be of interest to those attending. For example, in a multi-day conference that has multiple workshops, they may offer a package of three workshops — and offer a discount to those who purchase the package. To apply an airline metaphor, think first class versus economy.
A great example is the event ticket that also includes admission to the after party this is particularly common with London events. While bundling food and drink may drive sales of these premium tickets, you have to be careful of the costs incurred by providing these extras, as they can rapidly erode or completely eliminate your event planning profit margin.
For example, offer a limited capacity workshop with one of the featured speakers from your event. Virtual events are an excellent platform to sell your products and services. You can sell event swags and branded merchandise through a virtual trade show that is an online page that allows attendees to make hassle-free purchases.
You can also integrate your existing online store into the presentations to allow attendees to browse products without leaving the event. Event organizers can also monetize by offering additional products to attendees when they are purchasing the event pass. It can be easily done by prompting add-on products that the buyer may be interested in purchasing and asking them to check a box before they complete the order.
If the buyer has already purchased the event pass, you can automatically redirect them to an upsell page that prompts them to review other products they might want to add to their order. The add-on products you can promote during order bumps and upsells can include your existing products or something you have created to complement the virtual event. Recommended Resource: Wondering how to measure your event's value and return on investment? We get into the details of measuring event ROI, different attribution models, and top the top virtual event metrics and KPIs you should be tracking.
One of the key reasons people attended live events was because they provided a great networking opportunity.
Event organizers can still offer this networking experience to attendees and make money with virtual events by setting up an online portal. Several virtual events hosting software includes features for chat and calls. You can offer networking tiers to the attendees to monetize your events.
For example, during the event registration , you can charge attendees extra to join the networking portal to send direct messages to other attendees or have two-way video chats. Another great event idea to make money is through affiliate commissions. If you are featuring any affiliate products, tutorials, or software during your virtual event, then you can become an affiliate partner for the company and promote your affiliate link during the event.
If the attendee purchases a product through your affiliate link or registers for a free trial, you can enjoy immediate commission. Organizers and marketers do not need to restrict themselves to just the virtual event days to generate revenue. You can make money even after the event has concluded. Scheduling conflicts may prevent some attendees from making it to the event. Organizers can capture the entire virtual event or conference broadcast and sell it through on-demand access to those who could not attend it the first time around.
You could use self-serve portals where visitors have to pay to access a particular piece of content. If you have pre-existing recordings from an event that has occurred in the past, you can also sell access to these videos and audios to generate revenue. These are all the ways you can monetize virtual events. Even if not all the strategies work for your industry, remember that it will only take a few to improve engagement and drive significant revenue.
This Post was Written by Jake Diserio. He has been at Aventri ever since. While this may boost overall attendance, it generally does not create incremental event revenue, which is the goal here.
Instead, consider creating special experiences for which some of your attendees will be willing to pay extra. Think of an event ticket that also includes admission to the after-party.
While bundling food and booze may drive sales of these premium tickets, you have to be careful of the costs incurred by providing these extras, as they can rapidly erode or completely eliminate your profit. For example, offer a limited-capacity workshop with one of the featured speakers from your event. Include additional one-on-one time and a more comprehensive program than was presented during the general event.
Another option is to email your registered guests a week or two before your event to give them the opportunity to boost their ticket to VIP status. You can also work with sponsors to offer special event attendee experiences, like a tour of their facilities. Most event sponsors would be delighted to welcome a limited number of VIP attendees and provide refreshments in exchange for the opportunity to engage with them on their own turf.
As the large bags of swag after many events can attest, people like to come home from events with lots of stuff. For the most part, these giveaway items wind up in the trash a few days later along with the promotional hopes of the swag sponsors.
A better way to capitalize on this desire is to sell merchandise before and during the event. This approach works especially well if your event supports a business that already sells product s or services.
You can use the event as an opportunity to better familiarize prospective customers with your offerings, or motivate them to buy on the spot with discounts or special deals. Hosting your event online?
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