In , TaylorMade introduced its Burner driver, a club with 7-degrees of loft and dimples on the head to improve aerodynamics. TaylorMade was independently owned until Adidas bought the company in TaylorMade has distinctive logos, one using the name "TaylorMade" and a "T" emblem. Generally, the colors associated with TaylorMade are black, red, silver and white. In , the brand branched out with the blue, black and white SIM design colors.
TaylorMade has had some significant releases since launching in the late 70s. Each line includes drivers, woods, irons and wedges. The company also has the popular line of Spider putters that many professional and amateur players use. Significant TaylorMade Releases TaylorMade has had some significant releases since launching in the late 70s.
This iron featured a hollow head construction on the 1 through 4 irons to add perimeter weighting and improved forgiveness on mis-hits. This line included the ICW 5 for better players as well. Adams worked as a salesman for a golf range supply company and he had noticed that the new two-piece golf balls he was peddling flew satisfyingly long distances off iron clubs, but not appreciably further than traditional wound rubber golf balls off traditional persimmon woods. In his travels through the golf world, Adams had met John Zebelean, an engineer who had constructed a driver with a head fashioned from metal, like iron clubs.
These were the clubs Adams carried to the merchandise show that day. In sales pitches for the new club, he called his company TaylorMade Golf. Considering that the materials used in driving clubs had not changed for the better part of years, the Pittsburgh Persimmon altered the golf world in the blink of an eye. PGA Tour players, always on the lookout for an edge, were some of the earliest adopters. Ron Streck was the first pro to use metal woods in competition and won the Houston Open with TaylorMade sticks in his bag.
Within a few years, wooden-head clubs were historic relics. The rise of metal head woods had a profound impact on the golf marketplace. Instead of being treasured works of art, drivers became a playground for technological innovation. New materials were introduced, and club heads grew larger, to the point where the United States Golf Association was forced to cap their size at cubic centimeters. This trend bothered even Adams, who would sell his stake in TaylorMade and go on to create a new company, Founders Club.
Founders Club created more traditional-sized club faces with metal. The technological advances uncovered in the development of metal-faced drivers have been applied to TaylorMade irons as well, even before metal woods became commonplace. The TaylorMade R7 was introduced in to take advantage of inverted cone technology developed for TaylorMade drivers to increase ball speed and distance.
Those technological breakthroughs have been applied in irons for both the touring pro and the average golfer. Although the financial incentive for developing a superior product was large, its size made it no easier to obtain. Golf was a difficult game to master and a difficult game for which to make technological improvements.
Many innovations failed miserably after their market introduction, but for those few advancements that won over customers and met the approval of the professional ranks, the rewards were lasting and significant.
Taylor Made was one of the handful of manufacturers able to carve a place for itself in the golf industry with an innovative product that earned the confidence of golfers worldwide. The credit for the innovation fell to the company's creator, Gary Adams. Roughly a decade before Adams began his fateful experimentation, a surlyn-covered, two-piece golf ball made its debut on the market. The two-piece golf balls traveled farther than any ball in the history of the sport, making it an instant necessity for any serious golfer.
Two-piece golf balls quickly became the ball of choice for the golfing public and for professionals alike, offering the one advantage that translated into success in the golf equipment industry: distance. Increasing distance was the objective Adams was pursuing when he began tinkering in the late s with different materials for making golf clubs. Using the superior two-piece golf balls, Adams discovered the balls traveled a greater distance when struck with a club made out of metal than with the traditional persimmon and laminated wood clubs used universally.
The essence of his pioneering work completed, Adams designed the first Premium Metalwood driver and formed a company to manufacture and market his creation, the Taylor Made Golf Co.
Not surprisingly, buyers at the show examined the new clubs warily. Technological change in the golf industry occurred at a glacial speed and, consequently, skeptics were not hard to find.
For those who tried the odd-looking clubs made by an unknown start-up company, the reaction was positive, but for Adams to make his fledgling company a success he knew he needed to convince a particular type of golfer that metal drivers were superior to conventional clubs. In the golfing world, professionals were the ruling class, the arbitrators of success or failure for all manufacturers. Less skilled golfers looked up to professionals, noted the equipment they used and, more often than not, based their purchasing decisions on the brands chosen by professional players.
Tournament victories recorded by a particular player using a particular brand of equipment were the heart of marketing in the golf industry. Put a manufacturer's product in the hands of a winner and that manufacturer gained a significant advantage over other competitors. Adams realized this fact and made it his primary objective from the start of Taylor Made's existence. Skeptics who eyed the clubs distrustfully at the PGA's trade show were quick to change their perspective, as the Taylor Made brand and its unique metal clubs achieved their first step toward legitimacy among golfing aficionados in the United States.
By the end of the company's sales were beginning their rise, fueled by the exposure Taylor Made Metalwoods were receiving on the national professional circuit. Three years later anxiety stemming from whether metal clubs would ever catch on as a widespread phenomenon within the golf industry was no longer a concern.
By Taylor Made Metalwoods prevailed on the national tour, where an average of 60 Taylor Made clubs were in play each week and, consequently, were highly popular items in pro shops and retail outlets across the country. Metal, from this juncture forward, was the preferred material used in manufacturing golf clubs.
Adams's pioneering work had taken hold. As would be expected, once the golfing public had shown their preference for metal clubs other manufacturers were quick to follow Taylor Made's lead.
Other manufacturers began marketing their own brands of metal clubs, as the new industry standard dictated the direction of the market. Concurrently, Taylor Made, the industry maverick and holder of a sizable lead in the new metal market, was a coveted company drawing the attention of would-be suitors interested in sharing in the company's success. A corporate marriage, mutually beneficial to both parties, occurred shortly after Taylor Made made metal clubs the industry norm. In the French ski equipment manufacturer Salomon S.
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