Subway, the Franchise. By , the duo owned and operated 16 submarine sandwich shops throughout Connecticut. Realizing they would not reach their 32 store goal in time, they began franchising, launching the SUBWAY brand into a period of remarkable growth which continues to this day.
A Fresh Future. Today, the SUBWAY brand is the world's largest submarine sandwich chain with more than 44, locations around the world. We've become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy.
As we continue to grow, we are guided by his passion for delighting customers by serving delicious, made-to-order sandwiches. Explore Our Timeline. The Subway logo makes use of dark, crisp greens to convey the idea of freshness as well as bright yellows to convey positivity and flavor. Concerning the two arrows in the Subway logo — which have stayed with the logo no matter which version the company has come out with — Subway has long promoted their products to a very active, athletic audience.
The arrows in the Subway logo serve to promote the idea of movement and motion. For active individuals who choose Subway over other, less-healthy fast food alternatives, this is a positive message.
The arrows also convey the idea of speed, promoting the message that, in spite of the fact that Subway is fresh and healthy, it is also a very quick and convenient option. Subway has also created a monogram out of the iconic arrows in their logo and continue to use that monogram in much of their marketing material.
All told, Subway has managed to create a widely recognizable logo that conveys all of the messages they hope to get across to their customers. Sign in. Log into your account. Forgot your password? Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Matthew McCreary May 9, More About Subway. News and Trends. Amanda Breen Nov 12, Emily Rella Jul 7, Latest on Entrepreneur. Abby Miller Nov 14, Future of Entrepreneurship. Entrepreneur Store Nov 14,
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